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eLife

Website for PMG Center

A landing page for a community of consultants and analysts working with Ukraine’s Medical Guarantees Program.

From scratchLanding pageMobile version
CLIENT
eLife · PMG Center
PLATFORMS
Desktop and mobile
OUR ROLE
Structure, UX/UI design
FORMAT
New website
PMG Center website on a laptop and a phone
CHALLENGE

Explain what the community offers in seconds

Create a website for PMG Center — a community of professional consultants and analysts who help facilities work with Ukraine’s Medical Guarantees Program — and lead visitors to a request.

  • Who PMG Center are and how they help
  • Benefits in numbers
  • Five service areas
  • Team of consultants and analysts
  • Partner facility practices
  • Analytics request with file upload
WHAT WE DID

From structure to a page that leads to a request

01AudienceWho comes to the site and with what question
02StructureSection order from value to request
03PrototypeDesktop and mobile wireframes
04UI designIllustrations and responsive layouts
SOLUTION

From the first screen to a request

Hero screen — PMG Center website
01 · Hero

Value and a call to action above the fold

The headline explains who PMG Center are, the illustration supports the analytics theme, and the “Order analytics” button is visible right away. Below are results for facilities in numbers.

  • Clear headline
  • Request on the first screen
  • Results in numbers
Services screen — PMG Center website
02 · Services

Five services as consistent cards

Periodic analytics, package analysis, training, consulting and MIS integration. Each card has a photo, a short description and a list of what’s included.

  • Consistent card structure
  • Service contents as a list
  • Order one service or a bundle
Mobile screen — PMG Center website
03 · Mobile

The same page, comfortable on a phone

Sections reflow into one column, and the “Order” button stays in the header, so a request is one tap away from anywhere on the page.

  • Single column
  • Request button in the header
  • Large tap targets
Request screen — PMG Center website
04 · Request

A short contact form

Just name, email, phone and message. A facility can attach a file right away — a report or contract — so the consultant can prepare for the call.

  • Four fields
  • File attachment
  • Required fields marked
NEXT CASEPatient Portal
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